“The Best Digital Marketing Campaigns in the World brings together an international collection of successful digital marketing campaigns—though perhaps not the most relevant or the
“Brand Thinking and Other Noble Pursuits is valuable primarily for those particularly interested in what the gurus of the branding industry have to say about where branding was in
“Darkmarket is a lively account of how credit card crime is organized on the Internet and an engaging portrayal of some of the characters who are involved.
Did you know that pay for performance schemes do not work and can actually be harmful to human motivation? Or that extrinsic motivation is detrimental to creativity?
